Otterly Alternatives (2026): 9 Tools by Price and AI Models

Updated November 4, 2026

Disclosure: Sightkick is our product and competes with Otterly and with every tool on this list. It is listed last, in the order AI models named each tool, and it is not ranked as a pick. Every price was checked on the vendor's own site on 4 November 2026.

The closest Otterly alternatives are Profound for enterprise teams that need many AI models, Peec AI for agencies and teams running several projects, and Promptwatch for Claude, Gemini and AI Mode without add-on fees. Few are cheaper. Otterly Lite, at $29 per month, is the lowest paid entry here, against $95 for Peec AI Starter and Promptwatch Essential and $250 for Scrunch AI Core.

Key takeaways

• Otterly costs $29, $189 or $489 per month for 15, 100 or 400 prompts on ChatGPT, Google AI Overviews, Perplexity and Copilot (Otterly pricing, 4 November 2026).
• AI Mode, Gemini and Claude are paid add-ons at Otterly. With all three switched on, Lite costs $76 per month and Standard $416.
• Otterly's 7-day trial needs no card and includes 50 prompts (Otterly help center). Few alternatives here match that.
• AI models named Profound (34.4%), Peec AI (34.1%) and Otterly (31.4%) far more often than any other tool, in 12,399 answers in the 30 days to 3 November 2026 (Sightkick data study).
• Sightkick, our product, is the one your own AI agent runs through MCP. AI models named it in 0.2% of those answers.

How do the Otterly alternatives compare at a glance?

Price, trial terms and AI model coverage separate these tools fastest. Otterly's row is first as the baseline. The rest follow in the order AI models named them in Sightkick's November 2026 data.

Sources, all read 4 November 2026, monthly billing in US dollars: Otterly and its trial terms, Profound, Peec AI, Semrush, Scrunch AI, Ahrefs Brand Radar, Rankscale AI, Promptwatch, AI Peekaboo, Sightkick.

Why look for an Otterly alternative?

Teams usually leave Otterly for one of three reasons: more prompts, more AI models without add-on fees, or work done beyond tracking.

• Prompts. Otterly Lite tracks 15 prompts and can't add more. The next step is Standard at $189 for 100 (Otterly pricing, November 2026). Otterly's own research shows why that matters. In a 320-prompt dataset, 90% of Brand Coverage results fell between 39% and 71% with 10 prompts, and between 49% and 62% with 50 (Otterly study, 11 September 2026).
• AI models. Every Otterly plan includes ChatGPT, Google AI Overviews, Perplexity and Copilot. Google AI Mode, Gemini and Claude cost extra on Lite, Standard and Premium.
• Work beyond tracking. Otterly's plans list GEO audits and recommendations. They don't list page writing, publishing or outreach.

If none of these apply, Otterly may already be the right tool.

What does Otterly cost with every AI model switched on?

Otterly costs $76 per month on Lite with all 7 AI models on, $416 on Standard and $1,226 on Premium. The add-on prices rise with the plan, so Claude alone costs $439 per month on Premium. Figures are monthly billing from Otterly's pricing page on 4 November 2026.

Source: Otterly pricing, monthly billing, read 4 November 2026. Yearly billing takes 15% off.

For comparison, Promptwatch Essential covers its full list of AI models, Claude included, for $95 per month and 50 prompts. Rankscale AI Pro covers 9 AI models for $99 per month on credits (Promptwatch and Rankscale AI pricing, November 2026). Price only the AI models your buyers use before you compare.

Which Otterly alternatives do AI models name most?

Profound and Peec AI. In the 30 days to 3 November 2026, Profound was named in 34.4% of 12,399 AI answers to buyer prompts, Peec AI in 34.1% and Otterly in 31.4% (Sightkick data study). Semrush followed at 15.3% and Scrunch AI at 13.4%, in the same data. Every other tool here stayed under 10%.

Source: Sightkick's November 2026 data study, 12,399 answers from 4 AI models.

Otterly's own pages do much of its work. Its homepage was cited 841 times in the same data, the second most-cited page after Peec AI's. ChatGPT named Otterly in 41.2% of its answers, against 26.9% to 29.4% on Gemini, AI Overviews and AI Mode. The last column of the table leaves out the prompts that name each tool, since an answer to “alternatives to Otterly” names Otterly almost by default. Semrush and Ahrefs Brand Radar weren't on the tracked list, so their counts are lower bounds. A low share doesn't mean a poor fit.

Method: how this data was collected

• Prompts: 100 buyer prompts about AI visibility, GEO and AI search tools, chosen by Sightkick. 17 name a tracked tool. None names Sightkick.
• AI models: ChatGPT, Gemini, Google AI Overviews and Google AI Mode, each asked every prompt once a day from the US.
• Window: 4 October to 3 November 2026. 12,399 answers, about 3,100 per AI model.
• Counting: an answer counts once if it names the brand at least once. Brands outside the tracked list come from a classifier that keeps each AI model's 10 most-named untracked brands per day.
• Who ran it: Sightkick, which sells in this category and appears in the table above.

Which Otterly alternative fits which team?

Each tool below fits a different team. They appear in the order AI models named them, with what each does better than Otterly and where Otterly is still ahead.

Profound: for enterprise teams that need many AI models

Profound fits enterprise teams where a security review gates every purchase. Its Enterprise plan tracks up to 10 AI models, including Perplexity, Copilot, Claude, DeepSeek and Exa Search, with SSO/SAML, SOC 2 and dedicated support. It also sells an AI Marketer agent that researches, writes and reports, priced on credits (Profound pricing, November 2026).

• Better than Otterly: more AI models on one plan with no add-on line items, and an agent that writes.
• Otterly is ahead: on price transparency and on its trial. As of 4 November 2026, Profound publishes no paid price, and its 7-day trial runs a preset prompt set you can't edit.

More: Profound AI review, Profound alternatives and Profound vs Peec AI.

Peec AI: for agencies and multi-project teams

Peec AI fits teams that track several brands or markets. Starter costs $95 per month for 50 prompts in 1 project and 1 country. Pro costs $245 for 150 prompts, 2 projects, 3 countries and API access. Every plan has unlimited users, SOC 2 and an MCP server, and you pick any 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI (Peec AI pricing, November 2026). Agencies get credit bundles with unlimited client seats and free 7-day pitch projects (Peec AI for agencies).

• Better than Otterly: more prompts per dollar at entry, 50 against Lite's 15, and MCP on the entry plan.
• Otterly is ahead: on entry price and Perplexity. Otterly Lite costs a third of Peec AI Starter, and Perplexity is in Otterly's base plan but an add-on at Peec AI.

More: Peec AI review and Peec AI alternatives.

Semrush AI Visibility Toolkit: for teams already on Semrush

Semrush fits teams that already run their SEO in Semrush and want AI visibility in the same login. The AI Visibility Toolkit costs $99 per month for 25 tracked prompts, with 50 more for $60 per month. It adds Brand Performance reports, prompt research and an AI search site audit. There is no free trial (Semrush knowledge base, November 2026).

• Better than Otterly: AI visibility next to Semrush's keyword and site data.
• Otterly is ahead: on price per prompt and seats. Otterly Standard gives 100 prompts and unlimited team members for $189. At Semrush, each extra user needs another $99 license.

Scrunch AI: for teams that want AI bot-traffic data

Scrunch AI fits teams that track AI mentions and also want to see how AI crawlers read their site. Core costs $250 per month for 125 prompts and 5,000 responses on ChatGPT, Perplexity, Google AI Overviews and Copilot, with 5 user licenses and a 7-day free trial. AI bot traffic, site audits and page optimizations are included. Enterprise covers 9 AI models (Scrunch pricing, November 2026).

• Better than Otterly: bot-traffic data in the base plan, and the same 4 base AI models with more prompts than Lite.
• Otterly is ahead: on entry price and users. Scrunch Core costs $221 more than Otterly Lite and caps users at 5.

Head to head: Peec AI vs Scrunch AI.

Ahrefs Brand Radar: for market-wide AI visibility data

Ahrefs Brand Radar fits teams that want to see any brand's AI visibility without setting up prompts. Its AI Visibility Index covers 531 million prompts across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, from $199 per month. Custom prompt tracking starts at $50 per month, with Claude available (Ahrefs Brand Radar, November 2026).

• Better than Otterly: a ready-made market view, with no prompt list to build.
• Otterly is ahead: on a simple entry. Otterly Lite is one price for 15 prompts on 4 AI models. Ahrefs prices custom prompts by checks per platform.

Rankscale AI: for the widest list of AI models

Rankscale AI fits teams that sell into markets where less common AI models matter. Every plan covers ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude and Copilot. Pro costs $99 per month for 1,200 credits, enough for up to 4,800 answers. Yearly billing saves 15% (Rankscale pricing, November 2026).

• Better than Otterly: 9 AI models on every plan, with no add-on fees for Claude or Gemini.
• Otterly is ahead: on predictable cost. Credits make the monthly bill harder to forecast than a fixed prompt count.

Promptwatch: for every AI model at a fixed price

Promptwatch fits teams that want Claude, Gemini and Perplexity tracked from the first plan. Essential costs $95 per month for 50 prompts and 6,000 responses across its full model list, with MCP and API access. Professional, at $245 for 150 prompts, adds content writing and refresh. Business, at $579, tracks up to hourly (Promptwatch pricing, November 2026).

• Better than Otterly: Claude, Gemini and AI Mode without add-on fees, and content writing from Professional.
• Otterly is ahead: on entry price and trial terms. Otterly Lite costs $66 less than Essential, and Otterly states its trial length and no-card terms. Promptwatch's pricing page doesn't.

AI Peekaboo: for a free first look

AI Peekaboo fits teams that want a free snapshot before paying for monitoring. It offers a free visibility report with no card. Paid plans start at $30 per month, priced by brands, prompts, AI models and tracking frequency. The default setup checks 40 prompts every 2 days on 3 AI models (AI Peekaboo pricing, November 2026).

• Better than Otterly: a free report and pay-for-what-you-track pricing, with MCP and API on every plan.
• Otterly is ahead: on daily tracking by default. AI Peekaboo's default checks every 2 days.

Sightkick (our product): for teams whose own AI agent does the work

Sightkick fits teams that want their own AI agent to run AI visibility and act on it. The platform's MCP server connects Claude Code, Codex, ChatGPT, Claude or any MCP client, and an API and CLI cover scripts. Beyond tracking, it writes pages, publishes them to your CMS and pitches backlinks from your own inbox. Standard costs $39 per month for 50 prompts in 3 AI models, after a 7-day trial that needs a card (Sightkick pricing, November 2026).

• Where Sightkick wins: your own AI agent runs it through MCP, and it also writes, publishes and pitches.
• Otterly is ahead: on AI model choice, trial terms and recognition. Sightkick tracks 3 of 4 AI models, with no Perplexity, Claude or Copilot, and its trial needs a card. AI models named it in 0.2% of answers, against Otterly's 31.4%. 18 of its 29 mentions came from two prompts its own team chose, one of which asks for a tool like Otterly that also does backlink outreach.

Where does Otterly still win?

Otterly still wins on the cheapest way to start. Lite costs $29 per month with Perplexity and Copilot included, and the 7-day trial gives 50 prompts with no card (Otterly pricing and help center, November 2026). Every plan has unlimited team members and 1,000 or more GEO URL audits a month. Standard adds API, MCP and Agent Analytics.

With add-ons it covers 7 AI models, Claude included. And AI models know it: it was named in 31.4% of 12,399 buyer answers, third behind Profound and Peec AI. If a small prompt set on 4 AI models covers your buyers, staying may be the better call. The Otterly AI review covers it in depth, and Otterly vs Peec AI sets it against its closest rival.

Is there a cheaper or free Otterly alternative?

Not much cheaper. Otterly Lite, at $29 per month, is the lowest paid entry here. AI Peekaboo starts at $30 and Sightkick Standard at $39 (AI Peekaboo and Sightkick pricing, 4 November 2026). Per prompt, the order changes:

1. Sightkick Standard (ours): $39 for 50 prompts, $0.78 per prompt, on 3 AI models.
2. Otterly Premium: $489 for 400 prompts, $1.22 per prompt, on 4 AI models.
3. Otterly Standard: $189 for 100 prompts, $1.89 per prompt.
4. Peec AI Starter and Promptwatch Essential: $95 for 50 prompts, $1.90 per prompt.
5. Otterly Lite: $29 for 15 prompts, $1.93 per prompt.

None of these is free for ongoing tracking. Otterly's own trial needs no card, and AI Peekaboo's free report needs none either. For a one-off check of your own brand, the free AI visibility report shows which AI models name you today.

What else do buyers ask about Otterly alternatives?

How hard is it to switch from Otterly?

You re-enter your prompts and competitors in the new tool. Trend history doesn't move with them, so expect a few weeks before the new tool's daily record is useful. Running both through one trial week shows how far their numbers differ.

Which Otterly alternative tracks Claude?

Profound Enterprise, Rankscale AI, Promptwatch and Ahrefs Brand Radar include Claude. AI Peekaboo and Otterly sell it as an add-on. Peec AI and Scrunch AI offer it on Enterprise. Sightkick doesn't track Claude.

Which tools find the prompts where competitors are named and you aren't?

Most trackers here show competitor share. To act on the gaps, see finding the AI prompts where competitors are named and how to measure AI share of voice.