Join with GoogleOtterly vs Peec AI (2026): Price, AI Models and Who Each Fits
Updated
Disclosure: Sightkick is our product and competes with Otterly and Peec AI. Every price on this page was checked on the vendor's own site on 4 November 2026.
The main difference between Otterly and Peec AI is breadth against depth. Otterly starts at $29 per month for 15 prompts and includes Perplexity and Copilot by default (Otterly pricing). Peec AI starts at $95 per month for 50 prompts in 3 AI models, with more projects and diagnostics per plan (Peec AI pricing). Pick Otterly for a cheap start and more AI models, Peec AI for scale and agency projects.
Key takeaways
- Otterly publishes three plans: $29, $189 and $489 per month, plus a custom Enterprise plan from 1,000 prompts (Otterly pricing, 4 November 2026).
- Peec AI publishes three plans: $95, $245 and $495 per month, plus a custom Enterprise plan (Peec AI pricing, 4 November 2026). Both take 15% off for annual billing.
- Otterly includes ChatGPT, Google AI Overviews, Perplexity and Copilot, with Gemini, AI Mode and Claude as add-ons. Peec AI runs any 3 of 6 AI models, with more as add-ons or on Enterprise.
- AI models named Peec AI in 34.1% and Otterly in 31.4% of 12,399 answers in the 30 days to 3 November 2026. Peec AI led on all four AI models (Sightkick data study).
- Sightkick, our product, is the option your own AI agent runs through MCP, from $39 per month.
What's the difference between Otterly and Peec AI?
Otterly and Peec AI differ most on entry price, on which AI models they include and on how they scale, going by their Otterly and Peec AI pricing pages on 4 November 2026. Otterly scales mostly by prompts. Peec AI adds prompts, projects and countries per tier. Sightkick's row is there for reference, since it is the product behind this page.
| As of 4 November 2026 | Otterly | Peec AI | Sightkick (ours) |
|---|---|---|---|
| Price | Lite $29, Standard $189, Premium $489 per month. Enterprise custom. 15% off billed yearly (pricing page). | Starter $95, Pro $245, Advanced $495 per month. Enterprise custom. 15% off billed yearly (pricing page). | Standard $39, Pro $99 per month. $31 and $79 per month billed yearly (pricing page). |
| Free trial | Yes, 7 days, 50 prompts, no credit card (help center). | Yes (“Start free trial”). Length and card terms not stated on its site. | Yes, 7 days. A card is required, $0 due today. |
| AI models tracked | ChatGPT, Google AI Overviews, Perplexity and Copilot included. AI Mode, Gemini and Claude as paid add-ons. | Any 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. More as paid add-ons, and Claude, Perplexity and Grok on Enterprise. | 3 of ChatGPT, Gemini, Google AI Overviews and AI Mode. A 4th as an add-on. |
| Prompts | 15, 100 or 400. From 1,000 on Enterprise. | 50, 150 or 350. Unlimited on Enterprise. | 50 |
| Countries and projects | Unlimited countries. 1 workspace on Lite, unlimited from Standard. | 1 country and 1 project on Starter, up to 3 countries and 5 projects on Advanced. | 46 languages across 94 markets, one per workspace. |
| Beyond tracking | GEO URL audits, crawlability audit, recommendations, Agent Analytics and Looker Studio from Standard. API and MCP from Standard. | Gap analysis, recommended actions, crawl insights, AI referrals, AI Shopping. MCP on every plan, API from Pro, SOC 2. | An MCP server, API and CLI so your own AI agent runs it, plus page writing and publishing and backlink outreach. |
Sources: Otterly pricing, Peec AI pricing, Sightkick pricing, all read 4 November 2026. Prices in US dollars.
Which one do AI models name more often?
Peec AI, by 2.7 points. In the 30 days to 3 November 2026, Peec AI was named in 4,227 of 12,399 AI answers (34.1%) and Otterly in 3,895 (31.4%). Profound led at 34.4%. Peec AI was named more often than Otterly on every one of the four AI models, though the gap on Google AI Overviews is under a point.
| AI model | Otterly | Peec AI |
|---|---|---|
| ChatGPT | 41.2% | 43.9% |
| Gemini | 29.4% | 34.1% |
| Google AI Overviews | 26.9% | 27.8% |
| Google AI Mode | 28.0% | 30.5% |
| All four | 31.4% | 34.1% |
Source: Sightkick's November 2026 data study, 12,399 answers from 4 AI models.
The vendors' own sites do much of the work. Peec AI's homepage was cited 878 times and Otterly's 841, the two most-cited pages in the data. Leave out the prompts that name a tool in the question, and Peec AI's share is 31.4% against Otterly's 28.8%. The data covers neither Perplexity nor Claude, which Otterly can track. This measures how often AI models name each tool. It says nothing about how well either one tracks your brand.
Method: how this data was collected
- Prompts: 100 buyer prompts about AI visibility, GEO and AI search tools, chosen by Sightkick. 17 name a tracked tool. None names Sightkick.
- AI models: ChatGPT, Gemini, Google AI Overviews and Google AI Mode, each asked every prompt once a day from the US. Claude and Perplexity are not tracked.
- Window: 4 October to 3 November 2026. 12,399 answers, about 3,100 per AI model.
- Counting: an answer counts once if it names the brand at least once. One answer can name several brands, so shares don't add up to 100%.
- Who ran it: Sightkick, which sells in this category. It was named in 29 of the 12,399 answers (0.2%).
Where Otterly wins
Otterly wins on entry price and on AI models. Lite costs $29 per month, and the 7-day trial needs no card (Otterly pricing, November 2026). Perplexity and Microsoft Copilot are included on every plan. On Peec AI, Perplexity is a paid add-on.
Otterly can track 7 AI models in all. Claude is tracked through its API, using the Haiku model with web search (Otterly help center, 12 October 2026). Every plan covers unlimited countries and languages, and includes GEO URL audits and a crawlability audit.
- Where it falls short: Gemini, AI Mode and Claude cost extra on every self-serve plan. On Lite they add $9, $9 and $29 per month.
- Limits by tier: Lite has 15 prompts and 1 workspace, and lists no API or MCP. Those start on Standard at $189.
The full Otterly review covers its plans, add-ons and user reviews.
Where Peec AI wins
Peec AI wins on scale and diagnostics. Its plans start with 50 prompts, add projects and countries per tier, and include an MCP server and SOC 2 on every plan (Peec AI pricing, November 2026). Crawl insights read AI bot visits from server logs, AI referrals come from Google Analytics, and AI Shopping tracks products.
Agencies get their own bundles. Peec AI's agency plans run on annual credits shared across clients, with unlimited seats, MCP, API, Looker Studio and CSV exports on every tier, plus free 7-day pitch projects for prospective clients.
- Where it falls short: 3 active AI models on every self-serve plan. Perplexity is an add-on, and Claude and Grok need Enterprise.
- Limits by tier: Starter covers 1 country and 1 project. The API starts on Pro and Looker Studio on Advanced.
The full Peec AI review covers setup, accuracy and user reviews. For other options, see Peec AI alternatives.
How do Otterly and Peec AI compare on price per prompt?
At entry level they cost about the same per prompt: $1.93 for Otterly Lite and $1.90 for Peec AI Starter. Otterly Premium is the cheapest per prompt, at $1.22. The table divides each plan's monthly price by its prompts, as listed on 4 November 2026. Per-prompt cost leaves out everything else a plan includes.
| Plan | Price per month | Prompts | AI models included | Per prompt |
|---|---|---|---|---|
| Otterly Lite | $29 | 15 | 4 | $1.93 |
| Otterly Standard | $189 | 100 | 4 | $1.89 |
| Otterly Premium | $489 | 400 | 4 | $1.22 |
| Peec AI Starter | $95 | 50 | 3 | $1.90 |
| Peec AI Pro | $245 | 150 | 3 | $1.63 |
| Peec AI Advanced | $495 | 350 | 3 | $1.41 |
| Sightkick Standard (ours) | $39 | 50 | 3 | $0.78 |
Sources: Otterly pricing, Peec AI pricing, Sightkick pricing, monthly billing, read 4 November 2026.
Add-ons change the math. Otterly Lite with Gemini and AI Mode costs $47 per month for 6 AI models. A fourth AI model on Peec AI costs $35 per month on Starter, $85 on Pro and $165 on Advanced, according to its company page (read 4 November 2026).
Which fits an agency, and which fits an in-house team?
Agencies with many clients will find Peec AI easier to run, because its agency plans share credits across client projects under one bill. In-house teams tracking one brand get a cheaper start from Otterly, which builds a brand report from the first prompts and suggests competitors by industry (Otterly help center, 5 October 2026).
Otterly has an agency route too. Its Agency Partner program, on Standard or Premium, adds prompts (150 on Standard, 500 on Premium), unlimited workspaces, pitch workspaces, branded Looker Studio reports and one invoice (Otterly pricing, November 2026).
Where Sightkick wins
Sightkick wins if you want your own AI agent to do the work. The platform's MCP server connects Claude Code, Codex, ChatGPT, Claude or any MCP client, and an API and CLI cover scripts. Beyond tracking, it writes pages, publishes them to your CMS and pitches backlinks from your own inbox. Standard costs $39 per month after a 7-day free trial (Sightkick pricing, November 2026).
- Where it falls short: 3 AI models on the base plan, and no Perplexity, Claude or Copilot tracking at all.
- Less known: AI models named it in 29 of 12,399 answers (0.2%), against about a third for Otterly and Peec AI.
- Trial: needs a card, unlike Otterly's.
Which should you choose?
Choose by budget, by the AI models you must cover and by who does the work. The four cases below cover most buyers.
- Solo marketer or small team that wants the cheapest start, with Perplexity and Copilot: Otterly.
- Marketing team or agency that wants more prompts, projects and diagnostics per plan: Peec AI.
- Enterprise team with a security review and many AI models to cover: Profound. See Profound vs Peec AI.
- Your own AI agent runs tracking, writing, publishing and outreach: Sightkick, our product.
Before you buy, check where your brand stands today. The free AI visibility report shows which AI models name you, and this use case shows how to find the prompts where competitors are named and you aren't.
What else do buyers ask about Otterly vs Peec AI?
Do Otterly or Peec AI have a free trial?
Both do. Otterly's runs 7 days with 50 prompts and no credit card. Peec AI's pricing page offers a free trial but doesn't state its length or card terms. Both checked on 4 November 2026.
Which one covers more AI models?
Otterly. It includes 4 AI models on every plan and can add 3 more. Peec AI runs 3 at a time on its self-serve plans, with more as add-ons or on Enterprise.
Can either track products in ChatGPT shopping results?
Peec AI can, with its AI Shopping features on every plan. Otterly's pricing page lists no shopping tracking.
Can an AI agent use Otterly or Peec AI?
Peec AI includes an MCP server on every plan and an API from Pro. Otterly includes both from Standard. Both let an assistant read their tracking data. Sightkick is built for the next step: your agent runs the whole platform through MCP.
Is Peec AI more expensive than Otterly?
At the entry level, yes: $95 against $29 per month. Per prompt, the entry plans cost about the same, and Otterly Premium is the cheapest per prompt of all six self-serve plans.